Baseline studies and impact assessments are crucial components of any successful CSR initiative. A Baseline Study provides a snapshot of the community or environment before a project begins, helping to identify the starting point and tailor the program to meet actual needs. For instance, in a given program, baseline data might include quality metrics and other reports. On the other hand, an Impact Assessment measures the change brought by the initiative, such as the impact of the intervention or positive influence on society or livelihoods.
These tools serve different purposes but are equally important in driving real change. Think of them as the "before" and "after" photos of your CSR journey, setting the scene and measuring the transformation. By implementing both a Baseline Study and an Impact Assessment, companies can ensure that their efforts are meaningful and measurable, leading to positive impacts within the community
